Sam Johnson
—Creative Director


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︎ Email
︎ LinkedIn

California based Creative Director and design leader living and working in San Diego.

Currently the Head of Global Brand Design at Twitch.

TwitchCon 2023, Paris & Las Vegas


TwitchCon is where everything you love about Twitch gets leveled up IRL.

An epic celebration of the streamers, games, chatters, mods, cosplayers, communities, and more that bring us all together. It’s a weekend filled with awesome live performances, esports showdowns, official streamer meet and greet sessions, artists showcasing their creations, and since it’s all happening live and in-person, plenty of surprises along the way.

A fresh new visual identity that is a maximalist explosion of vibrant colors, bold typography, and dynamic shapes that perfectly capture the energetic and loud spirit of the Twitch community. This identity demands attention and promises an unforgettable experience.