Sam Johnson

California based creative director building brands, experiences, and teams.

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Twitch Rivals


Twitch Rivals is Twitch’s largest and longest-running content piece. A competitive juggernaut where Twitch streamers, professional gamers, celebrities, and newcomers compete head-to-head in the biggest games on Twitch for even bigger prizes (and bragging rights).

The new identity balances technical data with the wild and unexpected nature of live competitive gaming, creative tournament combinations, and unexpected entertainment that’s fundamental to the spirit of Twitch Rivals — where everything is worth fighting for, and anything can be a competition.