Sam Johnson
—Creative Director


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California based Creative Director and design leader living and working in San Diego.

Currently the Head of Global Brand Design at Twitch.

Twitch Rivals


Twitch Rivals is Twitch’s largest and longest-running content piece. A competitive juggernaut where Twitch streamers, professional gamers, celebrities, and newcomers compete head-to-head in the biggest games on Twitch for even bigger prizes (and bragging rights).

The new identity balances technical data with the wild and unexpected nature of live competitive gaming, creative tournament combinations, and unexpected entertainment that’s fundamental to the spirit of Twitch Rivals — where everything is worth fighting for, and anything can be a competition.