Twitch Rebrand

The goal of this brand refresh was to build an aspirational brand that’s globally recognized.

The vibrant communities that call Twitch home are what set us apart from the rest. Their energy has created a place that’s always changing, full of spirit, and wholly unique. And there are more of them than ever before. To empower those communities to express themselves and continue to create together, we needed a new design system that can elevate every single person on Twitch.

The Team

Sam Johnson, Group Creative Director
Brett Elliott, Creative Director
Julian Gese, Art Director
Matt Gravish, Senior Motion Graphics
Evan Freitas, Senior Copywriter
Skyler Muench, Graphic Designer

Agency Partners
COLLINS
Elephant
Instrument

Press

NYT - Twitch Wants You to Know It’s Not Just for Gamers
Adweek - Twitch Tweaks Its Visual Identity
Brand New - It’s all Fun and Games until it’s all Fun and Games
Variety - Twitch Puts on Fresh Coat of Paint
CR - Twitch’s first ever brand refresh is all about its community
Fast Company - Twitch is rebranding for the first time
The Hollywood Reporter - Twitch Launches First Ad Campaign
Verge - Eight years after its launch, Twitch is getting a slightly new look